More marvellous media!

Managed to jot down a few notes from the powerpoint Mr. V wizzed through in todays lesson about... MEDIA INSTITUTION!

A media institution is an organisation that creates media products or texts which include stuff like newspapers, radio, TV and film companies, and internet media providers.
Media market is dominated by multinationals as the start up costs can be enormous. Making a profit in the media market is a high risk as new products take up a lot of money or investments to set up, and there is a lot of competition as many companies are trying to capture the same market.

Something you may not already know is that the media isnt always free to say what it wants:

• there are laws controlling what the media can broadcast or print
• Governments may censor the media
• Controlling institutions may not want bad stories about their sponsors or advertisers
• Owners or editors of an institution may control the style and contents of its product.

You may have realised that media in a democracy has a special role as it has a responsibility to question the government and not to put the population at risk or to damage society.

The three stages of creating a product or media text are:

1. Pre-production
2. Production
3. Post-production

My media vocab.. oh yeah im too cool!

Decided to keep a record of all the media vocab thats thrown at us throughout the course.. just so that when it comes to exams i can wow the examiners with my amazing mediawords!!

Verisimilitude - trying to create a believable/plausable sense of reality

Mise en scene - everything that is conveyed in a frame taken from a peice of media

Enigma code - a mysterious symbol

Narrative - how the story is told

Hypodermic model - an intended message which is directly received and accepted by the receiver (audience)

Uses and gratifications - the idea that people are not helpless victims of all powerful media, but use media to fulfill their various needs.

Cinematography - is the discipline of making lighting and camera choices when recording photographic images for the cinema.

Pride and Prejudice Review

One of my fav films.. yess its girly, but i dont care.. I LOVE IT!!!!

Pride and prejudice is a tale of love based on the novel written by Jane Austen.

What is the Synopsis?
In Georgian England, Mrs. Bennet raises her five daughters called Jane, Elizabeth, Mary, Kitty and Lydia with the purpose of them getting married with a rich husband that can support the family. When the wealthy bachelor Mr. Bingley and his best friend Mr. Darcy arrive in town to spend the summer in a mansion nearby their property, the shy and beautiful Jane falls in love with Mr. Bingley, and Lizzie finds herself falling for Mr. Darcy, a man who she thought to be snobbish and proud until events in the story persuaded her otherwise.

Who is the lead character?
In this film it is obvious that the main character is Elizabeth (Lizzie) Bennet, as it follows her character throughout the story. Elizabeth is characterized as a sensible, yet stubborn, young woman who is ahead of her age as she questions characters motives throughout the film, being even considered impolite and bold at some points. She will not marry without love which suggests that she is too proud and she often acts prejudiced towards other characters. Both characteristics relate to the title of the film ‘Pride and Prejudice’.

How does this character contribute to the narrative?
I believe that the filmmaker of pride and prejudice wants the audience to identify strongly with the main character – Elizabeth Bennet. As the main character she contributes to the narrative of the story due to the audience watching the film through her perspective. Her character possesses many traits which contribute to the narrative. She is the first character we see in the film and her style of clothing informs the audience of the period and sometimes can show what the character is doing or has been doing. Also, the characters attitude links to the meaning of the film as she is both proud and prejudiced so she is crucial when it comes to linking the significance of the title with the story line. I also noticed that throughout the film her character writes a number of letters which often help to unravel the storyline and link in key events.

My Meida Diary

For media i have to keep a diary about the amount of media related items i use/read/watch etc, heres how its going so far...

Day 1. (Mon 22nd)

Ipod on the bus home for a good 15 mins
used computer internet for homework for about an hour and after facebook and msn for another couple of hours ( time 7 - 9ish)
Watched the film 'Pride and Prejudice' for media narratove hw.. great film.

Day 2. (Tue 23rd)
Again, bit of the ipod on the way to school for about 10-15 mins
Break time, brought Heat magazine with Grace, had a good read of that during break time
History, forced to sit through short TV clip about parliment in the 1800's from youtube.. lasted a long 20 mins..
Recieved a few multimedia messages on the mobile from the mother, showing some items of clothing that she thought i might like :)
In meida studies watched a bit of 'Life on Mars'
Started reading 'Judge and Jury' by James Patterson at home for roughly half an hour.

Day 3. (Wed 24th)
No ipod this morning but did have a re-read through the Heat magazine i brought the day before for 5 mins..
Media lesson, had a browse through youtube and listened to a bit of ipod while everyone sorted out their blogss.. becasue their not as organised as me :) .. for about 20 mins
At home read a bit more of James Patterson book for half an hour
On computer for hour on facebook from about 8-9 o'clock
At 10-11 DESPERATE HOUSEWIVES!!

Day 4 (Thurs 25th)
Read a bit of Kims newspaper on the bus journey to school for a couple of mins
Had a flick through some magazines in tesco at break
In sociology watched the start of a horizon documentary called 'The boy with no penis' for a good half hour.. bit disturbing..

Day 5 (Friday 26th)
In media watched a couple of clips from the series 'Eastenders'
Used phone quite a bit all day
Partaaay later that night so listened to a lot of music

Day 6 (Saturday 27th)
At work read a couple of magazines (Closer and OK).. to pass the time
Bit of msn and facebook for half an hour before i went out
Had a night in, so watched some 'X-factor' and 'Lord of the Rings' on TV

Audience Relationships with the media

The media has a complicated relationship with its audience. The media want to inform, sell to, influence, entertain and interact with their audience. The audicene choose to consume media products by reading newspapers, listening to the radio, watching the television etc. Some people believe in the hypodermic model which suggests that the audience are victims as they are used by the media. The idea of an Active Audience is an opposing view which suggests that controls the media as determines how and when the media is used and so the media must react to public demand.

To influence the audience, the media uses:

*powerful, emotional language

*shocking or heartwrenching moments

*have the commentator appeal directly to viewer through camera shota

*show point of view from another persons perspective