Il be honest and say that this wasnt the most thrilling work that ive done in media studies but i have to admit that before doing the research i wasnt at all aware of how much power Sony has over so much of the media!!
About Sony and its companies...
It is headquartered in Minato, Tokyo, Japan, Sony is one of the leading manufacturers of electronics, video, communication, video game consoles and information technology products for the consumer and professional markets. Sony Corporation is the electronics business unit and the parent company of the Sony Group, which is engaged in business through its five operating segments—electronics, games, entertainment (motion pictures and music), financial services and other. These make Sony one of the most comprehensive entertainment companies in the world. Sony's principal business operations include Sony Corporation (Sony Electronics in the U.S.), Sony Pictures Entertainment, Sony Computer Entertainment, Sony BMG Music Entertainment, Sony Ericsson and Sony Financial Holdings.
What are the historical origins of Sony? How has it diversified?
Sony has historically been notable for creating its own in-house standards for new recording and storage technologies instead of adopting those of other manufacturers and standards bodies.
In 1945, after World War II, Masaru Ibuka started a radio repair shop in a bombed-out building in Tokyo.[ The next year, he was joined by his colleague Akio Morita and they founded a company called Tokyo Tsushin Kogyo K.K., which translates in English to Tokyo Telecommunications Engineering Corporation.
The most infamous of the Sony technologies was the videotape format war of the early 1980s, when Sony marketed the Betamax system for video cassette recorders against the VHS format developed by JVC.
In August 1955, Tokyo Telecommunications Engineering released the Sony TR-55, Japan's first commercially produced transistor radio. In May 1956, the company released the TR-6, which featured an innovative slim design and sound quality capable of rivaling portable tube radios.
The huge growth in portable transistor radio sales that saw Sony rise to be the dominant player in the consumer electronics field was not because of the consumers who had bought the earlier generation of tube radio consoles, but was driven by a distinctly new American phenomenon at the time called rock and roll.
Two of Sony's main companies..
I decided to write about Sony electronics and Sony Music because they are the two companies owned by Sony that most appeal to me...
1. Electronics
Sony Electronics Inc. Is headquartered in San Diego, California and is the largest component of Sony Corporation of America which is the U.S. holding company for Sony's U.S.-based electronics and entertainment businesses. It Engineers, manufactures, sells and markets consumer and professional audio and video equipment, computer and peripheral products, recording media and energy products, semiconductors, and other electronic components. It is also comprised of business units that are supported by a sales platform targeting consumer sales, consumer systems and applications, commercial IT sales, corporate, education and A/V reseller channels.
Sony electronics consists of seven main consumer and Product Marketing Divisions, which are:
· Home Products Division
· Digital Imaging and Audio Division
· Information Technology Products Division
· Business Solutions Division
· Broadcast and Production Systems Division
· Media Applications Solution Division
· Component Solutions Business Division
Sony electronics’ corporate marketing is responsible for developing marketing strategies that cross leverage Sony's brand name including marketing platform development, corporate research, tradeshows and exhibits and marketing project administration. This unit also manages direct marketing and web services.
2. Music
Sony Music Entertainment is a major global record label controlled by the Sony Corporation of America, being one of the most successful record companies.
The large amount of labels that the company own shows how much success this part of the Sony Company has achieved. These labels cover all different types and styles of music which appeals to people all over the world, expanding the success of the company throughout many countries.
Monday 6 October 2008
Old work.. ( Man on Fire! )
Man on fire .. one of the best films EVER!! ( well i think it is anyways!)
This was my first homework for media set by Mr.V.. pleased with my mark for it so thought i might put it up for everyone to have a read about the film..
''I chose to write about 'Man on fire' because it is one of my favourite films due to its outstanding storyline and which is action-packed with brutal and brilliant thrills along with an unexpected mixture of heartwarming emotions.
'Man on fire' is a fantastic film which was released in April 2004 and directed by Tony Scott. The American action-thriller stars Denzel washington who plays the role of 'Creasey', an ex-CIA agent/assasin who becomes a body guard for a girl, played by the young actress Dakota Fanning. The film follows Creasey's journey as he unmercifully takes revenge on a Mexican gang after they kidnap the child he was hired to protect.
The film is set in Mexico city which i believe made the film much more visually exciting and unusual as it added a sense of variety and culture to the storyline.
Latin American/Mecian music was also included throughout the film to link to the Mexican culture and setting.
Another factor which i felt contributed towards making the movie more unique and interesting was the use of lighting. There was dim lighting used during most scenes in the film which enphsised the chaotic and mourninful atmosphere.
Many of the scenes in 'Man on Fire' include action and violence such as explosions and gun fire etc. I noticed that these scenes are filmed frequently, by the camera, using quick shots and flashing glimpses of the scenery which i felt heled to enphasise the chaos and mayhem.''
Sunday 5 October 2008
Body image .. influenced by the media!
In my spare time ive been doing a spot of research on how the media can affect us as an audience and one topic which kept coming up, and which i found particularly interesting, was its influence on body image. Nowadays, youl find it hard to get through a day without coming across media in some particular form. Mostly, we choose to browse at the media, like when we buy a Heat magazine in tesco or turn on the television to catch up on a bit of Hollyoaks. The fact that media products in todays society have become a necessity for many people, means that it also has a huge influence over society as a whole.
Obviously i am linking this to the point that the media has a very big influence on body image, especially as in most areas of the media, body image has been closely focused upon.
Almost every magazine on the shop shelves are packed with pictures of underwieght models featuring the lastest trends or airbrushed celebrities caked in the newest makeup, sending readers the message that the only way to look attractive or successful is to wear, dress or look like these people. In the same way TV can also give this impression, by showing adverts and on occasion programmes that make viewers feel that they are not attractive unless they look or dress like the people featured on screen.
As a result, people are being given a false impression of what the majority of people look like which has left women believeing that they are not beautiful unless they are skinny and men wanting muscles to look fit and healthy.. (not that im saying boys with muscles arent attractive!)
Recently the media's influence on body image has become a serious problem and a much discussed matter. This is because many people feel that is has influenced illnesses, the main one being anorexia, as people crave to look like the stars in magazines or on TV. I did some research on the effects of anorexia and found out that its is characterized by low body weight and body image distortion for people with an obsessive fear of gaining weight. As a whole, about 10% of people with anorexia are male and about 90% of people with anorexia are female. More interestingly, reasearch has shown that anorexia is most common in westernised countries, where more people are exposed to the media.
While looking through youtube for realted clips, i found lots of short videos showing skinny women celebrities or muscly men models along with a few related facts. However, the most powerful clips, in my opinion, which were related to this idea, were the new dove adverts. I liked these clips most of all because they wernt just showing how the media is damaging the publics thoughts on body image, but they were also trying to solve the problem and to show people that the media can be decieving and that people can look beautiful without having to wear the latest makeup/fashion or to be superskinny!!
Below ive added some links to the Dove adverts so you can have a look...
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